Do you sell web development? … I don’t want it.

Do you sell financial planning? … No thank you.

Do you sell construction services? … So what?

What I really want is warm and open minded prospects for my sales team and I’m thinking an online marketing initiative – done right – could provide those kind of leads.

What I really want is peace of mind that my hard earned money is safe and is growing at an overall fair market rate.

Know what your customers want What I really want is the assurance that my contractor will show up on time, communicate well and leave me with something that is not constructed, but crafted.

Most leaders of companies I’ve met don’t really know what their company is selling because they are mis-defining what their customers REALLY want, and so the offering becomes a commodity and it’s not helping the cause.  Web developers are a commodity.  Financial planners are a commodity.  Contractors are a commodity.  But if they would simply properly define what their company sells, it would attract sales easily.

PS:  if you REALLY know what I want, I’d love to know you.

PSS:  my wife Audrey Smeester helps the busy professional say thanks with unique and tasteful gifts that are painless to send.  Visit her site!