Comments on: First Person or Third Person? http://www.Smeester.com/2010/02/03/to-first-person-or-to-third-person/ Business Development 2.0 Fri, 04 Jun 2010 23:00:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: @MartyKoenig http://www.Smeester.com/2010/02/03/to-first-person-or-to-third-person/comment-page-1/#comment-54 @MartyKoenig Fri, 05 Feb 2010 22:28:35 +0000 http://Scott.Smeester.com/?p=1574#comment-54 I believe the best approach is what matters to the reader and the anticipated result you seek from your online personality/business. I'm with you, Scott, first person has served me well whether it my monthly column I wrote for a trade magazine or on a blog or whatever. Corporate speak has and continues to change as social media and online visibility become even more mainstream for businesses. I believe the best approach is what matters to the reader and the anticipated result you seek from your online personality/business. I’m with you, Scott, first person has served me well whether it my monthly column I wrote for a trade magazine or on a blog or whatever. Corporate speak has and continues to change as social media and online visibility become even more mainstream for businesses.

]]> By: Jody Pellerin http://www.Smeester.com/2010/02/03/to-first-person-or-to-third-person/comment-page-1/#comment-51 Jody Pellerin Wed, 03 Feb 2010 17:53:40 +0000 http://Scott.Smeester.com/?p=1574#comment-51 I think it depends entirely on the content, the audience, and what you want the target audience to do. If you are marketing your own business it is more professional and more acceptable to a larger number of people if content speaking about the products and services is in third person such as ads, white papers, website content except for more social media type content such as a blog. In the blog, in certain emails, first person would be acceptable, maybe as a method of relationship building and personalization or simply trying to seem more approachable, friendly. So I would simply ask myself: What is this content for? Who is this content for? How would I feel reading this type of content elsewhere in first or third person....would it feel stilted or feel self-aggrandizing or bragging? I think it depends entirely on the content, the audience, and what you want the target audience to do. If you are marketing your own business it is more professional and more acceptable to a larger number of people if content speaking about the products and services is in third person such as ads, white papers, website content except for more social media type content such as a blog.

In the blog, in certain emails, first person would be acceptable, maybe as a method of relationship building and personalization or simply trying to seem more approachable, friendly.

So I would simply ask myself:
What is this content for?
Who is this content for?
How would I feel reading this type of content elsewhere in first or third person….would it feel stilted or feel self-aggrandizing or bragging?

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