Today commences a project to overhaul long time client Planet Urine’s website with updated look and feel and new technology. The website is about 8 years old and built with old Cold Fusion (moving to ASP.net). It’s complicated because with such a long history, hundreds of pages have been indexed with search engines and/or have been bookmarked and we do not want to lose that “internet real estate” so I will have to methodically inventory all pages and properly redirect. Initial tests on new look and feel of recent landing pages we’ve been testing (http://www.planeturine.com/2010/Ask-a-Pet-Behaviorist.aspx) has shown increase of conversion rates of 400% or more.