Continually Develop Valuable ’Internet Real Estate’
‘Internet real estate’, as an asset, is the combined volume and value of your stuff out there in the vast reaches of the Internet. It attracts eyeballs that have interests. Create value to your market, and sustainable volume. Value builds trust and referrals. Volume will help with search engines and inbound links.
Create Some Type of Plan
There are so many methodologies, and some forethought is valuable. Stephen Covey says “Begin with the end in mind”. Let’s take everything into consideration and really define success. Sound fair?
Test, Track, Measure and Refine
Your message should continually tell your audience that they don’t, and shouldn’t, have to put up with their pain. The message will need to continually be refined to determine what really strikes a chord with your audience.
Continually Develop Brand Equity
Brand equity, as a business asset, is very important because advertising is not decreasing in cost. And the noise makes it harder to be heard, right? Solid brand equity provides a lot business opportunities.
Get the Right People to See You
Creating awareness is done many ways, and often depends on whether your market has pain that keeps them up at night or not. If they continually think about their problem, they are most likely searching for solutions. In this case it is easy to get traffic. If not, then you have to get more creative to get eyeballs to your site.
Stay In Touch with Important People
Making a sale for the first time is great. Making a sale over and over is the key. Design and implement your technology around staying in touch with your customers with a personal touch (contests, specials, humor, etc.)
What works well, for me…
- Symbiotic relationships
- Leveraging my engineering thought process for business development
- Creating consistent and reliable revenue streams
- Working with startups and small and emerging growth companies
- Business relationships where risk is shared… as well as profits
- Defining the problem truthfully
- Creativity for solving problems and completing my work
- Explosive growth environments
- Knowing other elephant hunters (metaphorically speaking)